Collaboration brief with Jennifer Conroy

We were given a brief in a lesson of ideas and communication to create a set of two-in-one advertisements showing off the benefits of a selected fruit or vegetable. We chose (or rather jen chose, as I was in paris for the first session) to use peppers.

A large amount of this brief does come down to luck unfortunately when it comes to sourcing the images. We had to take our own photos after slicing our vegetable in various ways. We sliced ours with some initial ideas in mind, but several of those did not work out, however because we took photographs of almost every section we had, just in case, we did come across some fantastic happy accidents which I personally believe turned into some very strong ads.

Click on each image to view a larger version of it.