Ideas and Communication - Further work

Ok, so me and Jennifer Conroy have done more collaboration work recently. Lots in fact.
The first of these projects is a campaign against battery farming of chickens called "Fowl Play." We had to use word play and homophones for this project. For this we created an ambient campaign within an elevator to enclose people in the gritty feeling, couped up situation and then give them the call to action, and we also created a guerilla campaign to put stickers with facts and a call to action onto unethically farmed products. The call to action led to a mock website we created to find out more information.

The second is a brand extension for Marks & Spencer using the acronym of the company. For this we created a new maternity underwear range to give better support: "Maternity & Support," a new M&S banking service: "Money & Savings," and a new chain of M&S bars much like the restaurants they currently have: "Meeting & Socialising."

The third one is a brand extension for the clothing company "Warehouse" which we had to use wordplay. we use common phrases to extend the brand using the name of the company including "Underwarehouse," "Warehouse to house" and "Warehouse of cards."
Underwarehouse was an ambient campaign to use mirrors and mock underwear to allow women to "try on" the underwear before buying, because law restricts you from physically trying them on in stores.
"Warehouse to house" was emblazoned on the side of a lorry to advertise the new home delivery service. "Warehouse of cards" was used to introduce a new range of cards to warehouse including a credit card, loyalty card and a gift card.